• Events
• Housing
• Jobs
• News
• Products
• Services
• Travel Packages
• Vehicles

Google then pumps this information into a variety of services including Google Product Search, Google Base Search and most importantly Universal Search (this is the name for when Google search includes news, images, products and other items in the results page).

Here is an example of a Universal Search result for the query garden shed:

As you can see from the example above the Google Product Search results have been inserted into the SERP (search engine results page) above all organic listings and directly below any PPC adverts- this is valuable space. It is also worth noting that Shedstore appears twice in the Google Product Search listings and is ranked #3 in the organic listings and that Screwfix.com appears in the Google Product Search listings but does not appear in the top 100 search results.

This example illustrates the value of adding items to Google Base. Over the next few weeks I am planning to post about each of the different Google Base formats and how to optimise Google Base.